Business problem, system shape, and operating output before the detail.
GTM workflows that turn messy market signals into seller-ready systems.
Salescraft case studies for TAM mapping, enrichment, fit scoring, trigger monitoring, offer testing, and CRM handoff.
Maps, review gates, data contracts, scoring, and examples stay intact.
Account intelligence, human review, and usable GTM handoff.
Workflow systems
Five systems, one operating logic.
Each case shows how strategy, data, tools, and judgment move from raw market evidence into a workflow a GTM team can actually use.
Flagship case
TAM Mapping / Account Scoring
Cross-Border Payments TAM Intelligence Engine
Turn fragmented cross-border payments markets into ranked account surfaces for SDR and AE execution.
Covers source strategy, data handling, enrichment, scoring, and CRM handoff.
System preview
SourcesLinkedIn, Maps, sites, ecommerce and search signals.
EnrichDomains, contacts, segment fields, source evidence.
ScoreFit, payment relevance, confidence and scale.
ReviewGold list checked before seller activation.
CRMNormalized fields, notes, tiers and handoff caveats.
15K target universeRetail, ecommerce, and wholesale coverage.
A+/A/B/C routingPriority tiers sellers can actually use.
Salesforce-ready handoffEvidence fields, notes, caveats, and import shape.
Intent Signals / Outbound Ops
Cor Intent-Signal Outbound Engine
Detect account-level buying signals, enrich the right contacts, and route reviewed outbound plays.
Separates automation from judgment: source monitoring, profile enrichment, signal quality checks, and seller-ready messaging inputs.
Market Monitoring / Trigger Workflow
Brady Market Monitoring Trigger Workflow
Move from static account lists to a market radar that triggers outreach when timing becomes relevant.
Covers recurring source checks, trigger classification, evidence routing, CRM updates, and operator review gates.
Vertical TAM / CRM Enrichment
Uptick Vertical TAM + CRM Enrichment System
Build a vertical-market graph when the market is not neatly indexed by standard SaaS databases.
Handles entity resolution, vertical taxonomy, custom enrichment, QA, scoring, and CRM-safe activation.
Offer Testing / GTM Feedback Loop
Salescraft Operating Loop: Offer + Copy Testing Lab
Connect ICP hypotheses, TAM builds, enrichment, offers, copy, deliverability, and learning into one repeatable GTM loop.
Shows how strategy, data, tooling, copy, deliverability, measurement, and iteration compound into one operating model.